Owner • October 2019 - Present

• Outsourced company finance
  Dynamic | Flexible | Suitable
• 'flexible finance' – small to medium businesses need senior financial expertise periodically not permanently. By outsourcing the senior element of the company finances to DNA Accounts this is available to you when you need it without having to pay a permanent salary.

Finance Director• March 2016 - Sept. 2019

• Digital marketing from Real time display trading, affiliate and PPC marketing to ROI focused conversion optimisation.
• Head of Finance – Controlling the operational, commercial and statutory financial management and reporting. Updating the finance function's processes, reach, and rigidity within an independent agency looking for growth and investment.
• Achievements:
• New process & policies passed investor due diligence and secured offer
• Introduced new online automated AP system
• Introduction of departmental budgeting and KPI measures
Responsibilities:
• Leading the finance team of 5 covering 2 companies (turnover +£15m pa) reporting, performance management, budgeting and forecasting cycles
• Responsible for all financial management matters for both companies
• Develop KPI dashboards and accessible monthly reporting financial and performance reports
• Improve, implement, invigorate – SP&P, systems and perception of financial analysis and function
• Directing leadership team on all financial and commercial matters

Managing Financial Director • March 2014 - February 2016

• All business is not alike
  Forgive the flaws | Tolerate the imperfections | Fix what holds you back
• iLunga is a SME Financial Management Consultancy – specialising in bespoke financial and operations system design and implementation. The central aim being to facilitate the core capabilities of fledgling enterprises looking to expand.
• Achievements:
• My final MBA workplace-based initiative hit a snag: due to redundancy the originally project had to be shelved. I had to find an innovative alternative to demonstrate my strategic business capabilities, iLunga was the result.
• Immediate impact with positive feedback tackling client business problems and devising appropriate solutions.
• Developed computer science and programming skills – from macro through to JS API, and applied these directly, making financial functions easier to perform consistently for non-finance individuals.
• Web development protocol, search engine optimisation
Responsibilities:
• Plan, design, introduce, implement, teach new systems
• Develop live cloud KPI dashboards
• Advice on operations management
• Advice on corporate strategy
• Production of annual reports, returns, financial statements

Group Financial Controller • January 2013 - February 2014

• Joining the global community of post production, communications agencies and studios through our unrivaled and unique services…
  BESPOKE | RELIABLE | SECURE
• Sohonet was started in 1995 by a group of London-based post production facilities as a research project to explore the benefits and opportunities of high-speed connectivity. Creating its own private network, Sohonet was able to significantly improve productivity by simplifying and accelerating workflows
• Achievements:
• Consolidated separate entity monthly management account packs into one unified report, resulting in easier competitive comparison, increased review efficiency and more timely operations feedback
• Designed and implemented easy to read and use, monthly KPI dashboard reporting, aiding regional managers to effectively and efficiently adjust to client, competitor and market movements
• Lead international fibre network expansion projects. Providing commercial analysis and planning. Introduced ‘cross contract pollination review’ – increasing dark fibre / lit fibre yield
• Reduced client attrition by introduction of automated contract expiration notification system
• Group wide design and implement of CRM system to better service customers and focus sales
• Introduce live pricing model, giving reliable and quick quotes for sales / customers
• Created new finance system integration (Sage ODBC SQL server to .xlsx live update) enabling monthend close schedule to be brought forward by one week
Responsibilities:
• Full Financial management; within the finance department and in all operational functions of the business
• Personnel management – Global Payroll coordination, calculation and signoff
• Purchase control, synchronising regional procurement procedure
• Job and cost control, meet targets, build business profitability

Acting Finance Director – Elvis & Identica • February 2012 - December 2012

• EDC is a group of marketing services companies
  Elvis (customer experience, digital and direct) | Dare (the New Digital agency) | identiCa (branding and design)
• We encourage each of our agencies to manage their business independently with their own client proposition, culture and P&L. The same is true of our EDC Consulting brand, which exists as a separate strategic business unit focused on working upstream with clients undergoing digital transformation. EDC is backed by Mill Road Capital, a private equity firm based in Greenwich, Connecticut.
• Achievements:
• Designed and implemented inter-company shared human resource planning process resulting in 40% reduction in contractor costs
• Implemented a scheme of client ‘package reviews’ negotiating preferential terms. Reduced rate card with rechargeable scope flux leading to 10% revenue increase.
• Implemented new travel and entertainment policy with department specific budget controls, resulting greater efficiency and consistency in travel planning and a 27% reduction in costs.
• Leading all finance process review and driving improvements.
Responsibilities:
• Supervision of finance functions split into: Accounts Payable, Billing, Credit Control, WIP and management accounting.
• Management Accounts. Directing and controlling finance operational procedure, signing off monthly expenditure in line with commercial strategy and statutory requirements.
• Developed accounts pack, providing variance analysis, revenue gap explanation, departmental budget variance breakdown to operations, executive teams and board.
• Primary Finance Lead for Elvis UK (Turnover £8m) and Identica (Turnover £4m)
• Business Partner to CEO (Elvis UK), MD (Identica) - advising on all matters including: revenue WIP control and Rate card benchmarking.
• Reporting and guidance for Elvis Singapore business expansion project

Financial Consultancy

New systems and the change management that goes with them • 2010 - 2012

• Designed and implemented new financial SP&P, accounting software systems COA, AP & AR methodologies.

• Designed and implemented new revenue recognition process and policy, US GAAP SOx compliant following takeover by US company eRewards.

• Revenue planning, gap analysis and control across a portfolio of multinational clients with revenue base of £16m. Training accounts teams.
• Preparation of Management accounts, forecasting and budgeting
• Supervision and training of worldwide management accounts team regarding all aspects of P&L and BS schedules

Management Accountant | Revenue Controller • 2007 - 2010

• MullenLowe is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We use creativity to get our clients’ brands an unfair share of attention.
• Produced extensive scenario analysis for sustainable future company structure following Rivet’s (IPG network company) loss of their primary client (Nokia). Ensured redistribution of resource across companies saving recruitment and redundancy costs.
• Achievements:
• Managed the integration of Rivet into Lowe London; financial lead and intermediary between Rivet management (MD) and Lowe (FD and CEO).
• Single handedly maintained reporting and forecasting throught turbulent times (London finance team was reduced and TUPEd
• Received clean SOx US GAAP compliance reports for 3 years; London, Madrid & New York internal and external Statutory audits
Responsibilities:
• Revenue planning, gap analysis and control across a portfolio of multinational clients with revenue base of £16m.
• Preparation of Management accounts, forecasting and budgeting
• Supervision and training of worldwide management accounts team regarding all aspects of P&L and BS schedules
• Maintain Fixed Asset Register
• Timely completion of Hyperion group reporting schedules

• Contractor role assisting the Property division of TfL

• Direct reporting to the Financial Director on all aspects relating to the financial operations of 4 retail stores.

• Responsible for two companies within the GT Network (GT.XM London and Digit) reporting to the GT Financial Director on all aspects relating to the financial operations of these companies.

• Part of a two-person finance team responsible for all accounting records and decision support (maximisation of budget to screen spend conversion working with the producer and exec. producer) of a CBBC production with a £1.5 million budget. First point of contact for all crew, artists and suppliers with regards to financial issues.

• Audit and Statutory Account Preparation for companies, trusts partnerships and sole traders. VAT Returns, Small company registration and administration and Income tax returns. Institute of Chartered Accountants for England and Wales (2001-2002) – Part Qualified.

• Artist Royalties payment clerk